Our Strategy

Green

We champion sustainability and making a positive and enduring difference.

Innovative & Bold

We seize opportunities to innovate, and gain commitment to new ways of working.

Ethical

We do what we say we will and act with the highest standards of ethics and integrity.

Fun

We work hard and love what we do.

Diverse

We respect and value our colleagues and stakeholders of all backgrounds.

Growing Our Brand

We place road safety at the heart of all we do elevate our policy and campaigning activity to make impact on road safety issues in the UK address challenges such as static road death numbers and the evolution of on road and in-vehicle technology.

Increasing Our Skills

We will make road safety skills and education up to date, relevant and accessible to all diversify and refresh educational tools and products to engage existing and new audiences reflect new road safety challenges, embracing new learning styles and technologies, engaging with those who put the most drivers and riders on the road and those who use the road for a living.
We help people to continue growing their on-road skillset to ensure that you remain safe and confident for life.

Provide regular Hints and Tips to give you additional on-road knowledge and skills

We have brilliant volunteers, who help drive our road safety courses. Find out how you can get involved here.

Video Guidance and Tips that showcase a whole variety of different situations you may encounter on the roads

We’ve got some great downloadable Posters as reminders to keep you safe on the road

Developing Our Community

We will support an increasingly diverse community of road safety experts across the UK be inclusive, recognising those that have passed the advanced test demonstrate the highest level of skill that is up-to-date and relevant, as well as those that choose not to take the advanced test but still have a passion and interest in road safety. Alongside providing support to enable our community to ensure it is sustainable and that it can continue to deliver key services.

We support people living with disabilities such as dyspraxia to give you the freedom and additional on-road knowledge, skills and confidence to drive or ride.

We celebrate events such as Armed Forces Day. Find out more here.

Video Skills Days offering riders and drivers a rare chance to develop their skills with qualified instructors.

Our Autumn Forums where our members meet our Senior Leadership Team and find out more about exciting projects we’ve got coming up

Promoting Our Charity

We will be well-run and sustainable, supported by effective leadership, governance, systems, and infrastructure. We’ll monitor effective stewardship of resources and assets to ensure the charity has an impact on improving road safety. We will also:

Progress and deliver of our 3-year strategy challenging what we do, and how we do it.

Good corporate governance that creates transparent rules and controls, provides guidance to our Senior Team, and aligns the interests of shareholders, directors, management, and employees.

Evolve of a company culture that brings staff, volunteers, and members operating under shared values, attitudes, and behaviours

Digital To The Core

We will transform using best-in-show technology to support our growth and diversification ambitions and continuously measure our progress and deliverables. Work with IT experts, providers, and originators to adopt and apply tried and tested, ‘plug and play’ market solutions in delivering for our customers and members. We're currently progressing:

Ongoing workshops to support our Local Groups

Developing an e-Learning platform

Offering training sessions and encouraging attendance of webinars to up-skill staff

We recognise and celebrate the significant support of our volunteers and local groups.

Members of our community have a significant impact on the delivery of our purpose: making roads safer for all. We are passionate about highlighting this impact and showing appreciation to the hard work of our volunteers and supporters.

Find out more about the work we do with our Partners

Download Our Strategy